Requirements
The Santander X | AI for Business 2026 programme is aimed at managers and decision-makers from micro, small and medium-sized enterprises (SMEs), as well as self-employed professionals, who are interested in integrating artificial intelligence into their businesses to improve efficiency and competitiveness.
Requirements to participate
To be eligible for a place in the programme, applicants must meet the following criteria:
- Be a manager, owner or decision-maker of a company, or a self-employed professional, and be over 18 years old.
- Be a registered user of the Santander X platform.
- Have completed the application within the established application period.
- The company must be formally registered.
- Have an annual turnover between USD 10,000 and USD 50,000,000.
- Be legally established in one of the following countries: Germany, Argentina, Brazil, Chile, Spain, the United States, Mexico, Poland, Portugal, the United Kingdom or Uruguay.
The selection process may also take into account the relevance of the applicant’s profile and the applicability of the programme content to their business needs.
For more information, please refer to the Terms and Conditions available on the application page.
General information
Santander X, in colaboration with Google and IE University, offers a total of 3,000 places, distributed across two calls of 1,500 participants each, for the Santander X | AI for Business 2026 programme.
This programme is designed to support micro, small and medium-sized enterprises (SMEs) and self-employed professionals in adopting artificial intelligence to enhance efficiency, improve decision-making and boost competitiveness.
The programme content, developed by IE University in collaboration with Google, follows a practical and accessible approach, enabling participants to apply AI tools directly to their business activities.
Programme Duration
Training: Week 0 + 2 weeks of online training
Programme Format
The programme is delivered in a 100% online format, combining:
- Asynchronous content, available in Spanish, English and Portuguese
- 2 live masterclasses (MCs) delivered by experts from IE University and Google, available in Spanish and English
Programme Content
The programme covers key topics related to the practical application of artificial intelligence in business:
- Fundamentals of artificial intelligence and its business applications
- Process automation and operational efficiency
- Use of AI tools for marketing, sales and business management
- Data analysis and decision-making
- Practical use cases of AI applied to real business scenarios
Added Value
During the programme, participants will have access to licenses and tools provided by Google, allowing them to experiment with and apply AI solutions directly within their businesses.
Certification
Participants who successfully complete the programme will receive a certificate of completion issued by IE University.
Call for Applications – Key Dates
First call:
- Application period: May 5 to June 17, 2026
- Admission results: June 19, 2026
- Programme dates: July 1 to July 17, 2026
Second call:
- Application period: July 20 to September 23, 2026
- Admission results: September 29, 2026
- Programme starts: October 15, 2026
Applicants are encouraged to read and download the Terms and Conditions available on the application page for full details on the programme, participation requirements and certification criteria.
Reward
3,000 places available (1,500 per call), providing access to a high-level online training programme designed by IE University in collaboration with Google.
Participants will also benefit from access to AI tools and licenses provided by Google to apply the knowledge in real business contexts.
Call guidelines
Contact to make enquiries about this call
To resolve queries about this call, you can contact the manager of the call by writing to:
becas.santander-ie@ie.edu
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